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The Accelerator performance network offers broad reach, low cost media across a large network of sites on a ‘blind’ buy basis.

The network is managed as an auction where clients compete for impressions and share of voice. Utilising a leading technology, the programme identifies the most effective, creative, time and placement combinations that will drive maximum results for an advertiser, providing the highest performance results every time.

In 2007, Accelerator introduced behavioural targeting to the market, ensuring minimum media waste and enabling clients to communicate to their customers throughout the different stages of their purchase consideration process. Profiling previous customer behaviour allows re-messaging of offers and products to acquire new customers, communicate with existing customers and build brand recognition and affinity across their target demographic.

Customer re-targeting allows publishers to communicate with a pool of users/customers once they have visited your site. By tagging individual website pages within your site, Accelerator can also offer a host of re-targeting options.

Our profiling solution gives advertisers the ability to identify and communicate with specific users within our network. As the user's journey through our network develops, the users activity is monitored and used to build audience segments. As browsing habits are constantly changing, the users profile is continually updated, thus ensuring an accurate and up-to-date audience, which the client can target.

Accelerator's ground-breaking technology means that as a network we can provide some of the most effective targeting opportunities available within the industry, saving advertisers considerable time and effort when putting together the most effective media buy.

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