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Established in 1998, Concourse Initiatives is the face-to-face marketing and sponsorship division of MIG. Holding exclusive contracts with a vast number of venue owners, in many different environments including motorway service stations, airports, leisure venues, shopping centres and train stations nationwide, Concourse Initiatives is recognised by the industry as the experts in promotional sales and sponsorship solutions.

With a team made up of experienced sales people and meticulous support staff, Concourse Initiatives is able to handle all aspects of the booking and logistical process, which ultimately guarantees our clients complete peace of mind.

Also available from Concourse Initiatives is an unrivalled and diverse range of ambient media solutions. As consumers become increasingly savvy about being sold to, advertisers are being forced to seek out new and more innovative ways to reach their target audience.

Marketers understand that consumers are always on the move, therefore traditional media often falls short of capturing people’s attention. Concourse Initiatives provides an unrivalled range of stand out media that enables clients to target consumers wherever they may be and in a way that makes a lasting creative impact.

With a varied range of ambient media opportunities including six-sheet advertising in car parks nationwide, poster sites in doctor’s surgeries and hanging banners in shopping centres, plus a host of promotions and sponsorship contracts with numerous major venues throughout the UK, Concourse Initiatives offers marketers the very best choice in offline media solutions.

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