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Established in 2000, at the height of the dot-com boom, eType was created to offer a new sales approach to Internet-based advertising for both advertisers and premium web publishers.
Unlike other sales houses who have large portfolios of virtually unheard of sites, eType exclusively works with “best of breed” clients in very closely-defined business sectors.
We believe that premium publishers deserve premium representation, delivering site-specific campaigns and sponsorships, tailored to each individual site.
Today, the eType premium network contains a number of the world’s largest and most successful online brands. Over the years, eType has developed an unrivalled reputation amongst both agencies and direct clients, by continually delivering targeted advertising, based on premium CPMs and sponsorships.
In September 2007, MIG launched dedicated video advertising network, eType Video, to capitalise on the emergence and continued popularity of online video within the UK market. Having secured an exclusive licence with leading video specialist, Videoegg, in March 2007, to sell all UK inventory, the formation of a dedicated video network seemed a logical progression for MIG.
Since its formation, eType Video has acquired the sole UK sales rights to video advertising across fourteen of the twenty most popular online communities including Bebo, hi5 and Facebook third party applications, plus over fifty additional premium sites, which deliver in excess of 80 million video streams per month.
