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In March 2006, MIG launched eType USA to bring the proven expertise of eType Europe to the US online advertising market. Based in New York, eType USA brings a fresh consultative approach to advertising online.

Marketers are becoming increasingly savvy in using the online medium to deliver performance defined by specific campaign goals. eType delivers these results in an effective, customised and flexible way, while maintaining the integrity of the client's brand. Understanding each client's unique online goal and how to achieve it is what makes eType USA so successful and ultimately one of the fastest growing ad networks in the US in 2007.

eType USA utilises ad inventory from leading global publishers, the best optimisation technology available and expert account management to execute and deliver campaigns for some of the largest advertisers on the internet.

Having access to leading technology is crucial to success in the online world. eType USA is positioned to take advantage of the latest developments in behavioural targeting, predictive optimisation and dynamic pricing and combine them to deliver performance for advertisers. The current platform allows eType to integrate new technologies to stay ahead of the competition.

Visit etypeusa.com