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Visit eType and Accelerator at ADTECH New York!
03 November 2006

eType and Accelerator, MIG's online divisions, will be exhibiting at ADTECH New York on the 6th and 7th of November. Taking place at The Hilton New York, the two day event will play host to some of the biggest names in the online industry.

Visit eTypeUSA and Accelerator at Stand 2018, or for more information, please visit our Exhibitor page.

Labels: 2006, Accelerator, ad:tech, eType, london, online advertising

eType and Accelerator Stand Out at AD:TECH 2006
03 October 2006

AD:TECH 2006, the world's largest online advertising trade show, was again an overwhelming success for eType and Accelerator. Our stand, located in the centre of the exhibition, provided maximum exposure and was the talk of the show!


MIG worked closely with Radclyffe Associates to develop a stand that incorporated the group's online advertising networks, eType and Accelerator. As with last year's stand the overall aim was to link both networks to the same group of companies through a powerful design concept, but at the same time giving them very different identities.


MIG ensured the space available was fully utilised by creating a stand six metres wide, four metres tall and four metres deep.

To achieve the correlation between the exhibition space and the web, the team used height and depth simultaneously with multi screen, audio-visual displays. This allowed eType and Accelerator to convey a number of different messages at the same time. Bold, contrasting colours were also used to give both networks distinctive identities.


MIG not only had the largest and most eye-catching stand on display, but also branded the exhibition and conference staff to heighten brand awareness for eType and Accelerator.

The stand was manned by more than 20 members of our team over the course of the two day event, making sure all enquires were quickly and expertly dealt with.

AD:TECH is the world's largest exhibition dedicated to online advertising technology. The exhibition took place at Kensington Olympia on the 27th and 28th of September and showcased solutions from online advertising, web design, search engine marketing, optimisation and content provision, through to online research, reporting and campaign management.

View press coverage surrounding MIG's success at AD:TECH in Exhibiting magazine.

Labels: Accelerator, ad:tech; industry trade show, eType, online advertising, Stand

Visit eType and Accelerator at this year's ADTECH
11 September 2006

eType and Accelerator, MIG's online divisions, will be exhibiting at this year's ADTECH on the 27th and 28th of September.

Taking place at Olympia in London, the two day event will play host to some of the biggest names in the online industry.

Visit eType and Accelerator at Stand 210, or for more information, please visit our Exhibitor page.

Labels: Accelerator, ad:tech, London; 2007, online advertising; eType

Media Initiatives Group expands into Europe with appointment of Strategic Development Director
16 May 2006

Media Initiatives Group Ltd (MIG), the UK's leading independent media sales house appoints Vanessa Tadier to the role of Strategic Development Director with immediate effect.

Based in MIG London offices, Vanessa will lead MIG's move into Europe. She will primarily focus on the expansion of the group's online advertising divisions, premium ad network, eType and performance-led ad network, Accelerator. The expansion will be both organic and by acquisition.

Vanessa's appointment follows the successful launch of eType USA, introducing the eType and Accelerator networks to the US market, operating offices in both New York and LA.

Vanessa brings over 10 years of Industry and International Sales experience in senior sales roles at major online and offline brands including Miva; DoubleClick and Experian. More recently, she worked as Sales Director - Northern Europe, Middle East and Africa for the Digital technology firm DoubleClick looking after a range of agency and publisher clients in those markets.

Alan Greaney, Founder and CEO of Media Initiatives Group Ltd commented, "I am delighted that Vanessa has joined the team at MIG. Vanessa brings a wealth of experience from within our sector and has a comprehensive working knowledge of the UK and European markets. Vanessa will therefore play a key role in the expansion of MIG into Europe."

Commenting on her appointment Vanessa said, "This is a very exciting time for MIG. The group is moving into Europe and I am thrilled to have joined this very dynamic team and be part of the expansion."

View press coverage in Media Week.

Labels: Accelerator, eType, Media Initiatives Group, online advertising, Strategic Development Director, Vanessa Tadier

Accelerator-Media Recruitment Drive
02 March 2006

Labels: Accelerator, performance-led advertising, recruitment

MIG Expands Online Sales Teams
10 July 2005

Media Initiatives Group (MIG), the UK's leading independent media sales house has added an additional four sales staff to its online divisions eType and Accelerator-Media, following a host of major new business wins including visitlondon.com, airline-network.co.uk, breakbeat.co.uk and classicdriver.com. The growing popularity and increased levels of traffic from existing sites has also contributed toward the decision to expand the group's existing sales teams.


Russell Pegrum and Gareth Logue join eType, the group's premium website network, which represents such super brands as Friends Reunited, Multimap, Miniclip, Visit London and Square Meal. Nicole Prosser and Jo Fabian join Accelerator-Media, the group's channel-based network, which aggregates smaller sites into targeted channels, providing publishers with larger revenue levels than could be achieved individually.


Russell Pegrum joins eType as an Account Director from News International where he worked as an Account Manager for The Sun online. Gareth Logue formerly Sales Manager at online marketing company Top-Pile joins eType as a Client Direct Account Manager.




Nicole Prosser formerly Account Manager at sales house Advantage forms part of Accelerator-Media's Agency Sales Team. Jo Fabian also joins Accelerator-Media as part of the Agency Sales Team from Thomson Directory, where she worked as National Account Director.

Labels: Accelerator, eType, Gareth Logue, Jo Fabian, Media Initiatives Group, New appointments, Nicole Prosser, recruitment, Russell Pegrum

MIG Launches Second Online Advertising Network!
08 January 2004

Accelerator has been launched as an intelligent advertising network, featuring predictive ad-serving technology. Our aim is to bring the high levels of quality service and unrivalled revenue-generating abilities of eType to a fresh market of aggregated, specialist content websites.

Accelerator's network is a performance-based system that evaluates and learns user behaviour. Rather than running adverts on a specific site or channel, which can limit the reach, Accelerator's network intelligently targets individuals, based on their previous surfing behaviour. Our ad-serving technology will only serve an advert it believes will appeal to that specific user, based on the sites they have previously visited within our network. That way, our advertisers' campaigns are not only seen by more people, but also by people genuinely interested in the type of product or service featured in the advert.

Labels: 2nd ad network, Accelerator, Media Initiatives Group, network launch, performance-led advertising, sister to eType