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Internet advertising nears 1 billion GBP for the first six months of 2006
05 October 2006

40.3% year-on-year growth increases online market share to 10.5%

In a depressed UK advertising market, internet marketing continues to grow with 40.3% like-for-like annual growth for the first half of 2006.

This takes the medium to a half year high of 917.2 million GBP - compared to 630.5 million GBP a year ago - and a market share of 10.5%. The new findings from the Internet Advertising Bureau (IAB), carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), reveal that in just six months online advertising expenditure has reached nearly 1 billion GBP and looks set to overtake spending on national press advertising before the end of 2006.

To read the full article please visit the Internet Advertising Bureau (IAB) website.

Labels: eType, Growth, Internet Advertising Bureau, online advertising