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online ad spend exceeds 2bn GBP
30 March 2007
The Internet Advertising Bureau's biannual ad-spend survey, created in conjunction with PricewaterhouseCooper, has found that UK online ad spend topped 2 billion GBP last year.Online ad spend reached record levels in 2006 as marketers plunged an extra 41% of their budgets into advertising online.
The full survey results can be downloaded here.
Labels: 2 billion GBP, eType, IAB, Internet Advertising Bureau, online advertising, Online Advertising Spend
