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eType Secures Exclusive Transatlantic Contracts with Jerusalem Post and Social Network, Kiwibox.com
19 February 2007

Today, premium online advertising network, eType announces signing lucrative UK and US advertising deals with both the Jerusalem Post and social network Kiwibox. Combined, the deals are worth approximately 1 million GBP a year for eType.

The latest in a line of recent site wins including YouTube, Neighbourhoodwatch and blog network, Shiny Media, the new deals strengthen eType's position as a major industry player on both sides of the Atlantic.

Founded in the UK in 2000, eType holds exclusive advertising contracts with some of the world's largest online brands. Since launching eType into the US market in March 2006, the premium network has secured a number of premium US-based publishers including celebrity social network, YFly, founded by Hollywood A-lister, Nick Lachey.

Established as the Palestine Post in 1932, the Jerusalem Post has been the leading media news outlet covering Israel, the Middle East and the Jewish world for 75 years.

In 1995, the Post launched its website www.jpost.com, one of the first newspapers in the world to go online. Today the site provides up-to-the-minute coverage of events in Israel to approximately 10 million monthly unique users, producing over 50 million monthly page impressions globally.

eType will not only focus on selling standard ad formats, but will also be aiming to boost ad revenues through the development of highly-visual sponsorships, integrations and site-specific campaigns, targeted at quality advertisers that compliment the sites' content.

"To represent a respected news site such as Jerusalem Post speaks volumes about eType's ability as a premium advertising network. To be involved at the forefront of the online news industry, helping to boost ad revenues for this established publisher is very exciting and we look forward to working with the Jpost team." said Michael Parkes, Managing Director, eType USA.

Rob Gay, Managing Director of eType Europe, shares Parkes' enthusiasm and comments on what makes the eType model so successful. "eType has an unrivalled reputation of maximising the potential earning power of premium publishers. Over the course of 2006 we increased Bebo's ad revenues by over 1500%, which gave them the means to create their own in-house ad sales team. That's the kind of success publishers can expect when they join the eType network and our dedicated team thrives on helping bring them to that level."

Unlike other sales houses who have large portfolios of virtually unheard of sites, eType only works with "best of breed" clients in very closely defined business sectors. This focus allows us to maximise site revenues and ensure that all clients receive a personalised service from our team.

For more information about eType please visit www.etype-europe.com and www.etypeusa.com.

View press coverage in New Media Age.

Labels: eType, Jerusalem Post, Kiwibox, online advertising