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Bebo and Miniclip Triumph at 10th Annual Webby Awards!
22 May 2006

Two of eType's premium sites, Bebo and Miniclip have triumphed at this year's Webby Awards, the online industry's equivalent to the Oscars!

Bebo.com has been named the Best Social Networking Website. Launched only 10 months ago, Bebo has become the largest social networking site in the UK, Ireland and New Zealand.

Miniclip.com has been named the Best Gaming Website for the second consecutive year. Miniclip is the world's largest website dedicated to playing online games.

Congratulations to everyone at Bebo and Miniclip, from all the team at eType!

For more information visit PR Web, Miniclip and Webby Awards

Labels: 10th Annual, Bebo, eType, Miniclip, online advertising, Webby Awards, Winners

eType Introduces Double Media First in Same Campaign!
29 March 2006

The home page re-skin has never been seen in the UK, giving Nintendo huge levels of exposure for their new game, Animal Crossing Wild World, where players can build and live in their own unique world. The campaign will be live on the site from 28th March to 14th April.

Robert Gay, Head of eType commented, "We are thrilled that Nintendo has chosen Miniclip.com to promote their latest release. The campaign is a great fit for the site and creates a powerful advertising solution to reach UK gamers. Creating a media first in this campaign is a ground-breaking move that is sure to create maximum exposure for Nintendo's new game."

eType is certain that Nintendo's decision to promote Animal Crossing via Miniclip's brand new ad creatives will prompt other entertainment companies, wishing to target a wider audience, to look more seriously at online, as an increasingly innovative advertising solution.

Miniclip.com - the world's largest online games website, appeals to young and old alike due to the vast variety of games featured on the site, which boasts over 3 million unique users in the UK and a total of 27 million worldwide.

eType also represents other large brands including Friends Reunited, Visit London, The Independent, Bebo, Extreme Sports and National Rail Enquiries and has recently launched New York based eType USA to meet the growing demand from US publishers looking for a more bespoke service.

For more information about eType please visit www.etype-europe.com or www.etypeusa.com.

See press coverage in Media Week.

Labels: Animal Crossing Wild World, double advertising first, eType, Miniclip, nintendo DS, NSPCC campaign, online advertising

eType Introduces Miniclip.com "In-Game Advert"
22 March 2006

Warner Bros promotes release of V for Vendetta with Miniclip.com media first

Premium online advertising network, eType is happy to announce a never before seen ad opportunity on gaming site, Miniclip.com to promote the release of Warner Bros' new thriller, V for Vendetta.


The new pre-game roll solution features a trailer promoting the film and will appear on screen as each game is loading. This Miniclip media first will give Warner Bros huge exposure for their new thriller, V for Vendetta, starring Natalie Portman.

eType are certain the introduction of this brand new ad creative will also prove popular with other entertainment companies, wishing to target a wider audience.

Fay McDonald, eType Sales Manager commented, "The new pre-game film roll is a fantastic, innovative way of reaching out to a wider audience. We are thrilled that Warner Bros has chosen such a powerful advertising solution to reach this captive audience and promote their latest release."

Miniclip.com the world's largest online games website, appeals to young and old alike due to the vast variety of games featured on the site, which boasts over 3 million unique users in the UK and a total of 27 million worldwide.

eType also represents other large brands including Friends Reunited, Visit London, Bebo, Extreme Sports and National Rail Enquiries and has recently launched New York based eType USA to meet the growing demand from US publishers looking for a more bespoke service. For more details about eType visit www.etype-europe.com or www.etypeusa.com.

See press coverage in New Media Age and Mad.co.uk.

Labels: eType, in-game advert, Miniclip, online advertising, V for Vendetta