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NEIGHBOURHOOD WATCH SIGNS ETYPE FOR FIRST ONLINE ADVERTISING CONTRACT
09 February 2007

UK Neighbourhood Watch Trust, the new charitable trust set up to support and promote the neighbourhood watch movement, has awarded its first online advertising contract to eType, Media Initiatives Group's (MIG) premium online advertising network. The trust is re-launching its website, neighbourhoodwatch.net, to provide an effective and informative two-way communications channel for the movement's 10 million members, dedicated to building secure and confident communities.

eType is tasked with handling the whole of the online advertising for the website to drive awareness of the largest, voluntary, community network in the UK. The traditional Neighbourhood Watch member is 45 to 65 years old, a home owner, family-oriented and wishes to safeguard and preserve the security and community of his/her neighbourhood.

Jonathan Landsberg, commercial & marketing director of KLB Communications Limited, employed by UK Neighbourhood Watch Trust to take overall responsibility for managing and promoting neighbourhoodwatch.net, says: "Neighbourhood Watch plays an increasingly important role in the fabric of everyday life in Britain today. All the main political parties recognise the need to give communities a bigger say in setting priorities for tackling local crime and anti-social behaviour."

"Neighbourhood Watch, which covers six million households, is the largest voluntary community movement in the UK and neighbourhoodwatch.net is an effective channel for clients and advertisers to connect with the rapidly growing, affluent and highly influential 45 to 65 year old audience."

Matt Cannon, online sales director of eType says: "Advertisers are always on the look out for effective ways of targeting the senior market. Neighbourhoodwatch.net boasts an attractive demographic of financially secure, safety conscious users that will appeal to big budget advertisers such as insurance companies, car manufacturers, financial services and charities."

"eType will focus on increasing Neighbourhoodwatch.net's profile with advertisers by pitching site specific campaigns and sponsorships that compliment the site's content and appeal to the unique demographic."

The Neighbourhood Watch trademarks are among the most recognised identities to appear in streets and on doorsteps up and down Britain.

View press coverage relating to the story in New Media Age and Media Week.

Labels: eType, Neighbourhood Watch, Neighbourhoodwatch, online advertising