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eType Wins SportsBase!
25 May 2006

etypeeType wins advertising contract for UK's newest and most comprehensive sports info site, SportsBase


Taking up a sport is about to become a lot easier thanks to a major new website being launched by two young business graduates. The site is set to be the most comprehensive source of local sports club information in the UK.

From midday on Monday May 29th 2006, would-be players of any sport, from tennis and 5-a-side football to aikido and kite-surfing will be able to log on to www.sportsbase.co.uk to find their nearest club.

SportsBase.co.uk is the most comprehensive sports guide available online, making sport and fitness activities accessible to everyone, regardless of age, sex or location. The site will go live on Monday with 35,000 clubs covering over 70 different sports and fitness activities.
SportsBase is set to be extremely popular with advertisers wishing to target sports fans at a grass roots level. Premium ad network, eType won the SportsBase advertising account following a competitive pitch against other networks including ValueClick, Advertising.com and AuraSports and will concentrate on increasing advertising revenues and site awareness throughout the UK.

Visitors to the website will find SportsBase amazingly simple to use. Just pick a sport, enter your postcode, and SportsBase will give you a list of clubs, starting with the one closest to your location.

Don't know what sport you want to take up or which club to join? Just look up one of the 3,000 sports and fitness venues on SportsBase and you will find the most comprehensive list on offer anywhere on the web!

Most importantly, using the service is free and provides a whole host of additional features such as location maps and weather advice, perfect if you're taking up any of the outdoor sports!

This momentous sporting website is the brainchild of Nick Kenton and Robert Taub, two 23-year-old sports-mad business graduates from North London. The idea behind SportsBase came as a result of their own frustration in trying to find places where they could play table tennis and 5-a-side football in their local area.

Co-founder Robert Taub says: "Some people can live in an area for their whole life without knowing the extent of the organisations and facilities they have around them. The launch of SportsBase.co.uk means that anyone who wants to take up a sport will be able to find a club, venue or organisation that is right for them."

Sports clubs are listed free on SportsBase, which features the training grounds and contact details for each club. Clubs and venues will also have the opportunity to set up their own mini-website on SportsBase and create and send newsletters through the site to keep in contact with their members.

Co-founder Nick Kenton says: "SportsBase is a powerful resource for anyone who is already involved in or wants to become involved in sports. We will continue expanding the information and services available on the site to create the most comprehensive sports reference facility in the UK."

SportsBase.co.uk will grow to feature over 100,000 sports clubs on the website by the end of 2006, as well as over 5,000 fitness professionals.

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