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eType and Accelerator Stand Out at AD:TECH 2006
03 October 2006

AD:TECH 2006, the world's largest online advertising trade show, was again an overwhelming success for eType and Accelerator. Our stand, located in the centre of the exhibition, provided maximum exposure and was the talk of the show!


MIG worked closely with Radclyffe Associates to develop a stand that incorporated the group's online advertising networks, eType and Accelerator. As with last year's stand the overall aim was to link both networks to the same group of companies through a powerful design concept, but at the same time giving them very different identities.


MIG ensured the space available was fully utilised by creating a stand six metres wide, four metres tall and four metres deep.

To achieve the correlation between the exhibition space and the web, the team used height and depth simultaneously with multi screen, audio-visual displays. This allowed eType and Accelerator to convey a number of different messages at the same time. Bold, contrasting colours were also used to give both networks distinctive identities.


MIG not only had the largest and most eye-catching stand on display, but also branded the exhibition and conference staff to heighten brand awareness for eType and Accelerator.

The stand was manned by more than 20 members of our team over the course of the two day event, making sure all enquires were quickly and expertly dealt with.

AD:TECH is the world's largest exhibition dedicated to online advertising technology. The exhibition took place at Kensington Olympia on the 27th and 28th of September and showcased solutions from online advertising, web design, search engine marketing, optimisation and content provision, through to online research, reporting and campaign management.

View press coverage surrounding MIG's success at AD:TECH in Exhibiting magazine.

Labels: Accelerator, ad:tech; industry trade show, eType, online advertising, Stand