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eType and Bebo
12 May 2006
Bebo Appoints eType in UK and Ireland Advertising Drive
2 Million UK Teens Visit Bebo, Surpassing MySpace
Bebo, the next generation school and university social networking site, has appointed eType, the UK's leading premium online advertising network, in an exclusive deal to handle the site's advertising in the UK and Ireland. Bebo ranked as the largest social networking site in the UK and the most recognised online brand in the UK amongst teens, according to the latest report by Nielsen/NetRatings.
eType won the account from previous incumbent Goallover following a competitive pitch and will concentrate on increasing advertising revenues and site awareness throughout the UK, with a focus towards rich media, integrations and more site-specific campaigns.
With more than 4.5 million registered Beboers in the UK, (22 million worldwide), the social network enables school kids and students to stay in touch with their friends and family, find long lost friends and meet new people.
eType won the account from previous incumbent Goallover following a competitive pitch and will concentrate on increasing advertising revenues and site awareness throughout the UK, with a focus towards rich media, integrations and more site-specific campaigns.
With more than 4.5 million registered Beboers in the UK, (22 million worldwide), the social network enables school kids and students to stay in touch with their friends and family, find long lost friends and meet new people.
"In just seven months, Bebo has grown to become the most popular social networking site for students in the UK, and we are rapidly gaining ground in Ireland, the US, Canada, Australia and New Zealand," said Michael Birch, Bebo Co-Founder and Chief Executive Officer. "After meeting my wife in London while she was studying abroad, we started Bebo as a way to bridge the gap between students like us who shared friends and family ties in both the UK and US. Communication and interactivity are obviously key features for our members today, and we are moving rapidly to deliver the products and services they need to connect, learn more about each other, express themselves and keep in touch."In February 2006, the company announced a partnership with Skype to deliver free instant messaging (IM), voice and video calling services. In addition, members enjoy a variety of fun and helpful online applications that make it easy to remember birthdays, share photos and videos, blog, Bebo mail, discover new music and other interests and just hang out.
Robert Gay, Head of eType commented, "We are delighted to be working with Bebo to help maximise their brand awareness in the UK and Ireland. The site has over 2 million unique users in the UK alone, with the majority aged between 13 and 19. Advertisers are always on the look out for ways to effectively reach young people and Bebo certainly delivers."
eType has over seven years highly successful experience of specialising in premium website representation. Leading the way within the industry, eType holds exclusive advertising sales contracts with numerous premium brands including Miniclip, Visit London, The Independent and National Rail Enquiries.
View press coverage in NMA.
Labels: Bebo, eType, online advertising, Win
