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online ad spend exceeds 2bn GBP
30 March 2007

The Internet Advertising Bureau's biannual ad-spend survey, created in conjunction with PricewaterhouseCooper, has found that UK online ad spend topped 2 billion GBP last year.

Labels: 2 billion GBP, eType, IAB, Internet Advertising Bureau, online advertising, Online Advertising Spend

eType Secures Exclusive Transatlantic Contracts with Jerusalem Post and Social Network, Kiwibox.com
19 February 2007

Today, premium online advertising network, eType announces signing lucrative UK and US advertising deals with both the Jerusalem Post and social network Kiwibox. Combined, the deals are worth approximately 1 million GBP a year for eType.

The latest in a line of recent site wins including YouTube, Neighbourhoodwatch and blog network, Shiny Media, the new deals strengthen eType's position as a major industry player on both sides of the Atlantic.

Founded in the UK in 2000, eType holds exclusive advertising contracts with some of the world's largest online brands. Since launching eType into the US market in March 2006, the premium network has secured a number of premium US-based publishers including celebrity social network, YFly, founded by Hollywood A-lister, Nick Lachey.

Established as the Palestine Post in 1932, the Jerusalem Post has been the leading media news outlet covering Israel, the Middle East and the Jewish world for 75 years.

In 1995, the Post launched its website www.jpost.com, one of the first newspapers in the world to go online. Today the site provides up-to-the-minute coverage of events in Israel to approximately 10 million monthly unique users, producing over 50 million monthly page impressions globally.

eType will not only focus on selling standard ad formats, but will also be aiming to boost ad revenues through the development of highly-visual sponsorships, integrations and site-specific campaigns, targeted at quality advertisers that compliment the sites' content.

"To represent a respected news site such as Jerusalem Post speaks volumes about eType's ability as a premium advertising network. To be involved at the forefront of the online news industry, helping to boost ad revenues for this established publisher is very exciting and we look forward to working with the Jpost team." said Michael Parkes, Managing Director, eType USA.

Rob Gay, Managing Director of eType Europe, shares Parkes' enthusiasm and comments on what makes the eType model so successful. "eType has an unrivalled reputation of maximising the potential earning power of premium publishers. Over the course of 2006 we increased Bebo's ad revenues by over 1500%, which gave them the means to create their own in-house ad sales team. That's the kind of success publishers can expect when they join the eType network and our dedicated team thrives on helping bring them to that level."

Unlike other sales houses who have large portfolios of virtually unheard of sites, eType only works with "best of breed" clients in very closely defined business sectors. This focus allows us to maximise site revenues and ensure that all clients receive a personalised service from our team.

For more information about eType please visit www.etype-europe.com and www.etypeusa.com.

View press coverage in New Media Age.

Labels: eType, Jerusalem Post, Kiwibox, online advertising

Shiny Media Exclusively Signs eType for First Online Advertising Contract

Shiny Media, the UK's largest blog network, has awarded its first advertising contract to premium network, eType. The deal, worth approximately 1.2 million GBP a year sees eType appointed to exclusively handle all online advertising across the 25 strong blog network, to drive revenues and boost awareness among advertisers.

Shiny Media has seen phenomenal growth in the past year, with the sites now attracting almost 2.5 million unique users each month, a growth of over 1000% since 2005. The company also recently secured 4.5 million US worth of private investment from BrightStation Ventures Ltd.

Combining traditional editorial content with innovative Web 2.0 technologies such as video and user generated content, Shiny Media's blogs cover a range of interests across the areas of fashion, technology, lifestyle and sport.

"Shiny Media were looking for an advertising agency that specifically understood new media. With a portfolio which includes YouTube, Miniclip and Multimap among others, eType seems a perfect fit for us," says Chris Price, Managing Director of Shiny Media.

Rob Gay, Managing Director of eType adds "Advertisers are always on the look out for effective ways of targeting early adopting, web savvy users and Shiny Media's blog network certainly delivers.

"eType will focus on increasing Shiny Media's profile with advertisers by not only pitching standard ad formats, but also specific campaigns and sponsorships that complement each blog's content and appeal to the unique demographic."

View press coverage in Media Week regarding Shiny Media, Neighbourhoodwatch and TeletextCars.

Labels: eType, online advertising, Shiny Media

NEIGHBOURHOOD WATCH SIGNS ETYPE FOR FIRST ONLINE ADVERTISING CONTRACT
09 February 2007

UK Neighbourhood Watch Trust, the new charitable trust set up to support and promote the neighbourhood watch movement, has awarded its first online advertising contract to eType, Media Initiatives Group's (MIG) premium online advertising network. The trust is re-launching its website, neighbourhoodwatch.net, to provide an effective and informative two-way communications channel for the movement's 10 million members, dedicated to building secure and confident communities.

eType is tasked with handling the whole of the online advertising for the website to drive awareness of the largest, voluntary, community network in the UK. The traditional Neighbourhood Watch member is 45 to 65 years old, a home owner, family-oriented and wishes to safeguard and preserve the security and community of his/her neighbourhood.

Jonathan Landsberg, commercial & marketing director of KLB Communications Limited, employed by UK Neighbourhood Watch Trust to take overall responsibility for managing and promoting neighbourhoodwatch.net, says: "Neighbourhood Watch plays an increasingly important role in the fabric of everyday life in Britain today. All the main political parties recognise the need to give communities a bigger say in setting priorities for tackling local crime and anti-social behaviour."

"Neighbourhood Watch, which covers six million households, is the largest voluntary community movement in the UK and neighbourhoodwatch.net is an effective channel for clients and advertisers to connect with the rapidly growing, affluent and highly influential 45 to 65 year old audience."

Matt Cannon, online sales director of eType says: "Advertisers are always on the look out for effective ways of targeting the senior market. Neighbourhoodwatch.net boasts an attractive demographic of financially secure, safety conscious users that will appeal to big budget advertisers such as insurance companies, car manufacturers, financial services and charities."

"eType will focus on increasing Neighbourhoodwatch.net's profile with advertisers by pitching site specific campaigns and sponsorships that compliment the site's content and appeal to the unique demographic."

The Neighbourhood Watch trademarks are among the most recognised identities to appear in streets and on doorsteps up and down Britain.

View press coverage relating to the story in New Media Age and Media Week.

Labels: eType, Neighbourhood Watch, Neighbourhoodwatch, online advertising

Visit eType and Accelerator at ADTECH New York!
03 November 2006

eType and Accelerator, MIG's online divisions, will be exhibiting at ADTECH New York on the 6th and 7th of November. Taking place at The Hilton New York, the two day event will play host to some of the biggest names in the online industry.

Visit eTypeUSA and Accelerator at Stand 2018, or for more information, please visit our Exhibitor page.

Labels: 2006, Accelerator, ad:tech, eType, london, online advertising

Internet advertising nears 1 billion GBP for the first six months of 2006
05 October 2006

40.3% year-on-year growth increases online market share to 10.5%

In a depressed UK advertising market, internet marketing continues to grow with 40.3% like-for-like annual growth for the first half of 2006.

This takes the medium to a half year high of 917.2 million GBP - compared to 630.5 million GBP a year ago - and a market share of 10.5%. The new findings from the Internet Advertising Bureau (IAB), carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), reveal that in just six months online advertising expenditure has reached nearly 1 billion GBP and looks set to overtake spending on national press advertising before the end of 2006.

To read the full article please visit the Internet Advertising Bureau (IAB) website.

Labels: eType, Growth, Internet Advertising Bureau, online advertising

eType and Accelerator Stand Out at AD:TECH 2006
03 October 2006

AD:TECH 2006, the world's largest online advertising trade show, was again an overwhelming success for eType and Accelerator. Our stand, located in the centre of the exhibition, provided maximum exposure and was the talk of the show!


MIG worked closely with Radclyffe Associates to develop a stand that incorporated the group's online advertising networks, eType and Accelerator. As with last year's stand the overall aim was to link both networks to the same group of companies through a powerful design concept, but at the same time giving them very different identities.


MIG ensured the space available was fully utilised by creating a stand six metres wide, four metres tall and four metres deep.

To achieve the correlation between the exhibition space and the web, the team used height and depth simultaneously with multi screen, audio-visual displays. This allowed eType and Accelerator to convey a number of different messages at the same time. Bold, contrasting colours were also used to give both networks distinctive identities.


MIG not only had the largest and most eye-catching stand on display, but also branded the exhibition and conference staff to heighten brand awareness for eType and Accelerator.

The stand was manned by more than 20 members of our team over the course of the two day event, making sure all enquires were quickly and expertly dealt with.

AD:TECH is the world's largest exhibition dedicated to online advertising technology. The exhibition took place at Kensington Olympia on the 27th and 28th of September and showcased solutions from online advertising, web design, search engine marketing, optimisation and content provision, through to online research, reporting and campaign management.

View press coverage surrounding MIG's success at AD:TECH in Exhibiting magazine.

Labels: Accelerator, ad:tech; industry trade show, eType, online advertising, Stand

eType - Premium Online Advertising
14 August 2006

eType, the UK's leading online advertising network, has featured as part of an article highlighting the growing number of online sales houses in the UK.

"The digital sales house space is ripe for a wave of consolidation according to industry insiders, with an over crowded market place in urgent need of a shake-out."
New Media Age

View the full article at eType press.

Labels: eType, New Media Age, online advertising

NMA names eType one of the UK's top ad networks!
05 July 2006

eType has been named one of the UK's top ad networks as part of New Media Age's Marketing Services Guide 2006.

"Ad network eType, part of the Media Initiatives Group (MIG), manages online sales for over 20 premium sites. The company has added social network Bebo, Extreme Sports, National Rail Enquiries and The Independent to its client list this financial year"
NMA Marketing Services Guide 2006

To view the full article visit NMA Marketing Services Guide 2006

Labels: 2006, eType, Marketing Services Guide, New Media Age, online advertising

eType and Bebo - Social Networks compete for ad spend
06 June 2006

A recent article in New Media Age highlighted Bebo as a key player in the growing social networking market in the UK and Ireland.

"Users' willingness to join social networks is apparent, and brands are hot on their heels. But is there any way to make money from these users without scaring them off?"
New Media Age

View press coverage in New Media Age.

Labels: competing for ad spend, eType, New Media Age, online advertising, Social Networks

Bebo takes on MySpace with ad-friendly branded overlays
02 June 2006

One of eType's premium sites, Bebo, is now offering advertisers new ways of interacting with its 4.5m-strong youth audience. Bebo is now allowing advertisers to create branded 'skins' that take the form of themed or paterned designs which users overlay on their homepage.

Bebo is also looking to host a range of viral video content that would present big-budget advertisers with further opportunities to promote their brands via the web.

Michael Birch, CEO of Bebo, said it will start by offering advertisers free skins alongside traditional online ads. "The shift hasn't been changed with advertisers yet" he said. "It's difficult to convince ad agencies to commit to an ad format they're not sued to. They find it hard to justify the cost and its difficult to price, so we have to do it through demostration".

Birch's colleague Jim Scheinman, VP of business development and sales, believes social networks have the potential to upstage the major portals in terms of advertising opportunities".

"What social networking can do with advertising, the likes of Yahoo! can only dream off because they don't have the level of interaction" he said. "There's a huge opportunity for social networks to develop a new form of engagement marketing. It's something the portals can't do"

View the full article in New Media Age

Labels: Bebo, branded skins, eType, online advertising

Bebo ranked second in social networking poll
01 June 2006

The eType team are always delighted when our publishers receive recognition in the press. Bebo was recently featured in Marketing which highlighted the growing popularity of networking sites.

"Bebo, for one, is growing fast. It was the second-most visited social-networking site in the UK in April, according to online monitor Hitwise, ahead of more established sites such as Friends Reunited"
Marketing

Read the full article at Bebo Press Coverage

Labels: Bebo, eType, online advertising, ranked second in social network rankings

eType Wins SportsBase!
25 May 2006

Labels: eType, online advertising, SportsBase

Join our online teams!
24 May 2006

MIG are looking for people to join our industry leading online divisions, eType and Accelerator. We and offer competitive salaries, excellent career prospects, a fantastic working environment and best of all, a 5,000 GBP bonus guaranteed!




Apply for a job with eType and Accelerator and receive a guaranteed 5,000 GBP bonus after six months of employment. We are so dedicated to giving our staff the very best, that we will gladly give you the recruitment agency's commission, if you apply to us direct!

We're looking for sales people with all levels of experience to join our online teams. So if you're interested in working for the UK's leading independent media sales house, simply visit our Careers section and send us your CV.

Labels: eType, online advertising, recruitment, sales

eType - Bebo receives VC investment from Benchmark Capital
23 May 2006

Bebo, the next generation social networking site, today announced that it has closed a US15 million first round of financing from Benchmark Capital Europe, the venture capital firm behind eBay, betfair and MySQL. Bebo will use the funding to expand the US team and open a London office, maintain its market leading position, and develop the business in its other core markets.

Having launched just ten months ago in July 2005, Bebo is now the largest social networking site in the UK, Ireland, and New Zealand. Bebo is also growing rapidly in its other core markets, the United States, Australia and Canada, with a total of 24 million registered members turning 2.5 billion monthly page views worldwide.

Michael Birch, CEO and founder of Bebo said, "Today concludes our search for what we believe is the perfect partner for Bebo and I am delighted that Barry Maloney, a general partner at Benchmark, is joining our board of directors. Barry and Benchmark have not only extensive knowledge in building technology companies of lasting value but also a real understanding of the social media space, having invested in companies such as Friendster, WeeWorld and Habbo Hotel."

"We're pleased to have led this exciting and competitive investment in Bebo." said Barry Maloney, from Benchmark Capital Europe. "We're a strong believer in the social networking space and Bebo is well-positioned for further exponential growth. Michael Birch is a proven world-class entrepreneur and we are looking forward to partnering with him to make Bebo the number-one social networking site in the world."

View all the resulting press coverage from this announcement at:

New Media Age
GigaOM
Brand Republic
Media Life
Guardian Unlimited
BBC News

Labels: Bebo, Benchmark Capital Europe, eType, Finance, online advertising

Bebo and Miniclip Triumph at 10th Annual Webby Awards!
22 May 2006

Two of eType's premium sites, Bebo and Miniclip have triumphed at this year's Webby Awards, the online industry's equivalent to the Oscars!

Bebo.com has been named the Best Social Networking Website. Launched only 10 months ago, Bebo has become the largest social networking site in the UK, Ireland and New Zealand.

Miniclip.com has been named the Best Gaming Website for the second consecutive year. Miniclip is the world's largest website dedicated to playing online games.

Congratulations to everyone at Bebo and Miniclip, from all the team at eType!

For more information visit PR Web, Miniclip and Webby Awards

Labels: 10th Annual, Bebo, eType, Miniclip, online advertising, Webby Awards, Winners

eType Newsletter - Issue 8
19 May 2006

eType's May newsletter has arrived!

This month we bring you information about the appointment of Vanessa Tadier, MIG's new Strategic Development Director, Emirates sponsorship of The Independent online, plus details of our migration to DoubleClick's DART For Publishers ad serving technology.

Also, as Bebo's popularity rockets amongst teens in the UK and Ireland, we highlight just how effective the site can be in targeting the youth market.

Visit Issue 8 to view the full newsletter.

Labels: eType, newsletter, online advertising

Media Initiatives Group expands into Europe with appointment of Strategic Development Director
16 May 2006

Media Initiatives Group Ltd (MIG), the UK's leading independent media sales house appoints Vanessa Tadier to the role of Strategic Development Director with immediate effect.

Based in MIG London offices, Vanessa will lead MIG's move into Europe. She will primarily focus on the expansion of the group's online advertising divisions, premium ad network, eType and performance-led ad network, Accelerator. The expansion will be both organic and by acquisition.

Vanessa's appointment follows the successful launch of eType USA, introducing the eType and Accelerator networks to the US market, operating offices in both New York and LA.

Vanessa brings over 10 years of Industry and International Sales experience in senior sales roles at major online and offline brands including Miva; DoubleClick and Experian. More recently, she worked as Sales Director - Northern Europe, Middle East and Africa for the Digital technology firm DoubleClick looking after a range of agency and publisher clients in those markets.

Alan Greaney, Founder and CEO of Media Initiatives Group Ltd commented, "I am delighted that Vanessa has joined the team at MIG. Vanessa brings a wealth of experience from within our sector and has a comprehensive working knowledge of the UK and European markets. Vanessa will therefore play a key role in the expansion of MIG into Europe."

Commenting on her appointment Vanessa said, "This is a very exciting time for MIG. The group is moving into Europe and I am thrilled to have joined this very dynamic team and be part of the expansion."

View press coverage in Media Week.

Labels: Accelerator, eType, Media Initiatives Group, online advertising, Strategic Development Director, Vanessa Tadier

eType and Bebo
12 May 2006

"In just seven months, Bebo has grown to become the most popular social networking site for students in the UK, and we are rapidly gaining ground in Ireland, the US, Canada, Australia and New Zealand," said Michael Birch, Bebo Co-Founder and Chief Executive Officer. "After meeting my wife in London while she was studying abroad, we started Bebo as a way to bridge the gap between students like us who shared friends and family ties in both the UK and US. Communication and interactivity are obviously key features for our members today, and we are moving rapidly to deliver the products and services they need to connect, learn more about each other, express themselves and keep in touch."

In February 2006, the company announced a partnership with Skype to deliver free instant messaging (IM), voice and video calling services. In addition, members enjoy a variety of fun and helpful online applications that make it easy to remember birthdays, share photos and videos, blog, Bebo mail, discover new music and other interests and just hang out.

Robert Gay, Head of eType commented, "We are delighted to be working with Bebo to help maximise their brand awareness in the UK and Ireland. The site has over 2 million unique users in the UK alone, with the majority aged between 13 and 19. Advertisers are always on the look out for ways to effectively reach young people and Bebo certainly delivers."

eType has over seven years highly successful experience of specialising in premium website representation. Leading the way within the industry, eType holds exclusive advertising sales contracts with numerous premium brands including Miniclip, Visit London, The Independent and National Rail Enquiries.

Labels: Bebo, eType, online advertising, Win

eType - Bebo Press Coverage - NMA, Net Imperative and Media Week
11 May 2006

At eType we are always happy when our publishers recieve coverage in the press. Bebo.com, the UK's largest social networking site has featured in New Media Age as part of the NSPCC's latest campaign to combat childhood abuse. This week also saw the latest social networking figures released. To view the full articles, click on the links below.

"The National Society for the Prevention of Cruelty to Children (NSPCC) is launching a campaign across social networks to reach children in an environment where they're comfortable and anonymous."
- New Media Age

"Vital Stats - Growth of Social Networking."
- Media Week

"The Top 10 Social Networking sites in the UK, in terms of shares of visits, according to Internet research firm Hitwise."
- Net Imperative

Read the full articles at New Media Age, Media Week and Net Imperative.

Labels: Bebo, eType, NSPCC campaign, online advertising

eType Selects DoubleClick's Dart for Publishers
08 May 2006

After a competitive pitch process lasting over six months, eType has chosen to use DoubleClick's DART For Publishers to manage ads across its entire network. Specialising in premium website representation, eType provides Internet-based advertising solutions for both advertisers and web publishers. The eType network includes some of the world's largest and most successful online brands including Bebo, The Independent, Multimap, Miniclip and National Rail Enquiries.

Robert Gay, Head of eType commented, "eType is delighted to be working with DoubleClick. We represent some of the largest and most recognisable brands online and by implementing DoubleClick's ad serving technology we can provide our premium publishers with the best advertising service available."



Ben Regensburger, President of DoubleClick International said, "eType is a key addition to DoubleClick's client roster of European ad networks. This win underlines our commitment not only to provide industry-leading technology to ensure the best possible ROI, but also to offer the highest level of service and support to our clients."

After a thorough review of all the leading online marketing technologies, eType decided to use DoubleClick's DART For Publishers to manage, serve and report on all advertising across its entire network. eType will make use of DoubleClick's sophisticated ad targeting and robust reporting capabilities to gain full insight into campaign performance, as well as for inventory forecasting. eType previously used Accipiter's Ad Manager technology. DoubleClick's DART For Publishers will significantly reduce discrepancies in terms of reconciling reporting with agency clients, saving eType time and money.

Labels: Ad serving technology, DART, DoubleClick, eType, online advertising

2005 online advertising spend rockets to 1.4 billion GBP
30 March 2006

Here we bring you highlights of the Internet Advertising Bureau's bi-annual study, carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC).

Online increases 65.6% to record market share of 7.8%, whilst driving the growth of the entire UK advertising market

Total UK online advertising expenditure in 2005 has surpassed all initial expectations by growing 65.6% year on year to 1,366.4 million GBP (1.4 billion GBP). These record breaking results have taken internet advertising's market share to 7.8% according to the results of the Internet Advertising Bureau's bi-annual study, carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC).

The growth of online marketing in 2005 was so dramatic that it drove the growth of the entire media market. All other advertising media combined actually fell by almost 200 million GBP year on year, but the rapid increase in online marketing expenditure ensured that the market as a whole still recorded a 2.5% increase in 2005, compared to 2004.

Ad formats

This terrific performance by internet marketing was not restricted to one particular format either. Each of the primary online advertising disciplines - display, classifieds and particularly search - grew substantially in 2005 to generate a combined annual growth in excess of half a billion pounds:

* Display increased by 44% or 103 million GBP year on year as advertisers took advantage of the increased connection speeds of broadband, to create powerful rich media campaigns

* Online classifieds continue to be recognised as an immediate and convenient tool for buyers and sellers, increasing 62.4% or 100.8million GBP year on year. This growth was primarily driven by the recruitment and automotive sectors and at the expense of traditional press classifieds, which fell 5.1% in the same period

* Search recorded the biggest increase - 79% or 338.7 million GBP - of all online advertising formats as advertisers in 2005 recognised the benefits of search and used its many tools for both direct response and brand-building initiatives.


Industry categories

In terms of the best performing industry categories in the second half of 2005, it was again Recruitment that spent the most, representing 22.1% of the total market. Finance and Automotive followed accounting for 17.4% and 12.4% respectively. It was the Entertainment sector, driven by broadband powered video-streaming and sophisticated rich media that recorded the most significant growth in the second half of last year - worth 10.2% of spend in 2005 compared to 6.2% in 2004.

IAB chief executive Guy Phillipson believes the fantastic figures exemplify the internet's current position in the media landscape and looks ahead to the medium's future targets: "To see such a massive increase yet again is testimony to online's strengths as a medium to reach mainstream audiences. Our next milestone is 2 billion GBP - a real possibility within the next 12 months, which would make online bigger than national press."

Labels: bi-annual study, eType, increase, Internet Advertising Bureau, market share, online advertising

eType Introduces Double Media First in Same Campaign!
29 March 2006

The home page re-skin has never been seen in the UK, giving Nintendo huge levels of exposure for their new game, Animal Crossing Wild World, where players can build and live in their own unique world. The campaign will be live on the site from 28th March to 14th April.

Robert Gay, Head of eType commented, "We are thrilled that Nintendo has chosen Miniclip.com to promote their latest release. The campaign is a great fit for the site and creates a powerful advertising solution to reach UK gamers. Creating a media first in this campaign is a ground-breaking move that is sure to create maximum exposure for Nintendo's new game."

eType is certain that Nintendo's decision to promote Animal Crossing via Miniclip's brand new ad creatives will prompt other entertainment companies, wishing to target a wider audience, to look more seriously at online, as an increasingly innovative advertising solution.

Miniclip.com - the world's largest online games website, appeals to young and old alike due to the vast variety of games featured on the site, which boasts over 3 million unique users in the UK and a total of 27 million worldwide.

eType also represents other large brands including Friends Reunited, Visit London, The Independent, Bebo, Extreme Sports and National Rail Enquiries and has recently launched New York based eType USA to meet the growing demand from US publishers looking for a more bespoke service.

For more information about eType please visit www.etype-europe.com or www.etypeusa.com.

See press coverage in Media Week.

Labels: Animal Crossing Wild World, double advertising first, eType, Miniclip, nintendo DS, NSPCC campaign, online advertising

eType - A case of mistaken identity!
28 March 2006

Staff at premium online advertising network eType Limited were left bemused this morning when they began fielding a number of phone calls from concerned clients, following a Legal Notice published in today's Independent about the company's apparent liquidation.

Both clients and staff were understandably shocked by the news, however they were quickly reassured when on closer inspection it turned out the notice was actually referring to a similarly named company, etype Media Limited.

Alan Greaney, Managing Director of Media Initiatives Group who owns eType Limited said, "Whilst I do sympathise with those involved in the other "eType", I can confirm that eType Limited, part of the Media Initiatives Group of companies, is alive and well!"

Media Initiatives Group (MIG) would like to stress that eType Limited is in no way connected to the troubled media company and remains the UK's leading online advertising network, representing such high profile websites as Bebo, Excite, National Rail Enquiries, Miniclip.com and Visit London.

MIG has also recently launched New York and LA-based eType USA following the company's continued success in the European market. eType USA brings the premium website representation expertise of eType Limited to US publisers looking for a more bespoke service.

For more information about eType Limited please visit www.etype-europe.com or www.etypeusa.com.

Labels: eType, mistaken identity, online advertising

Bebo - Teen craze over networking sites
24 March 2006

The eType team are always delighted when our publishers receive recognition in the press. Bebo was recently featured in an article on BBC.co.uk, highlighting the growing popularity of networking sites amongst teenagers. To view the full article, click on the link below.

"Whilst almost everyone who uses the net has heard of Friends Reunited, relatively few will be familiar with Bebo, unless they happen to be a teenager."
BBC News Website

Read the full article at Bebo Press Coverage

Labels: Bebo, eType, online advertising, social networking, teen craze

Extreme Sports adds premium content and podcasting to site
23 March 2006

The eType team are always delighted when our publishers receive recognition in the press. Extreme Sports Channel was recently featured in New Media Age, highlighting the company's decision to launch premium content and podcasting on Extreme.com. To view the full article, click on the link below.

"Extreme Sports Channel is to overhaul its digital strategy to launch premium content online for the first time, along with its first UK mobile channel."
- New Media Age

Read the full article at Extreme Sports Press Coverage

Labels: eType, extreme, online advertising, podcast, podcasting, premium content

eType Introduces Miniclip.com "In-Game Advert"
22 March 2006

Warner Bros promotes release of V for Vendetta with Miniclip.com media first

Premium online advertising network, eType is happy to announce a never before seen ad opportunity on gaming site, Miniclip.com to promote the release of Warner Bros' new thriller, V for Vendetta.


The new pre-game roll solution features a trailer promoting the film and will appear on screen as each game is loading. This Miniclip media first will give Warner Bros huge exposure for their new thriller, V for Vendetta, starring Natalie Portman.

eType are certain the introduction of this brand new ad creative will also prove popular with other entertainment companies, wishing to target a wider audience.

Fay McDonald, eType Sales Manager commented, "The new pre-game film roll is a fantastic, innovative way of reaching out to a wider audience. We are thrilled that Warner Bros has chosen such a powerful advertising solution to reach this captive audience and promote their latest release."

Miniclip.com the world's largest online games website, appeals to young and old alike due to the vast variety of games featured on the site, which boasts over 3 million unique users in the UK and a total of 27 million worldwide.

eType also represents other large brands including Friends Reunited, Visit London, Bebo, Extreme Sports and National Rail Enquiries and has recently launched New York based eType USA to meet the growing demand from US publishers looking for a more bespoke service. For more details about eType visit www.etype-europe.com or www.etypeusa.com.

See press coverage in New Media Age and Mad.co.uk.

Labels: eType, in-game advert, Miniclip, online advertising, V for Vendetta

Bebo.com attracts 500,000 Irish teenagers!
19 March 2006

At eType we are always happy when our publishers recieve coverage in the press. Bebo.com, the UK's largest social networking site has featured in The Irish Sunday Independent for attracting 500,000 Irish teenagers (virtually every teenager in the Republic) to their site! To view the full article, click on the link below.

"It's officially the most popular website in Ireland - but the chances are, you've probably never heard of it. Unless you're a teenager, that is. Teenagers have made social networking site Bebo.com the fastest-growing internet site in the world, with an astonishing 22 million members across the globe."
- Irish Sunday Independent

Read the full article at Bebo Press Coverage

Labels: 000 Irish teenagers, 500, Bebo, eType, online advertising

eType Newsletter - Issue 7
16 March 2006

eType's March newsletter has arrived!

This month we're happy to announce that Bedsearcher, the UK market leader in accommodation booking has joined our premium network. We also bring you news that the Internet has surpassed TV for the first time as the UK's favourite pass time.

Visit Issue 7 to view the full newsletter.

Labels: eType, newsletter, online advertising

eType Online Advertising
10 March 2006

Internet use outstrips TV viewing for the first time!

Surfing the internet has overtaken watching television as the UK's favourite activity, according to a recent research study carried out by TNS and Google.

The average Internet user now spends approximately 41 days online each year, the equivalent of 164 minutes a day, compared with 37 days each year, or 148 minutes each day spent watching TV, the study has shown.

The biggest growth of use was seen amongst 16 to 24 year-olds, while men are still found to be the highest Internet users with an average of 172 minutes a day, compared with 156 minutes for women.

Shopping has become one of the most popular online activities, with Internet users now spending an average of 446GBP each online a year.

The study findings include details about what teenagers and young people like to do online in general and at specific web sites - and raises the question; what are you doing online to reach this market? If you think it's time to re-evaluate your online advertising activities, eType, MIG's premium online advertising network represents a host of websites specifically targeting the youth market.

A list of our youth targeted sites has been included below. For more details visit www.etype-europe.com or call T: +44 (0)20 7436 5255 for a proposal based on your specific requirements.


Bebo

Bebo is officially the largest social networking site in the UK, allowing users to stay in touch with people from school or university, connect with friends, share photos, discover new interests and just simply hang out.

More information >>


Drum and Bass

Drum and Bass Arena is the biggest & busiest Drum and Bass site on the web. Set-up by 'The Risky' in 1996, it is one of the UK's most recognised youth brands, offering users the latest news, reviews, products, mobile downloads, forums and competitions.

More information >>


Extreme Sports

As part of The Extreme Sports Group, Extreme.com offers users 24-hour access to the world of extreme sports such as skateboarding, surfing, snowboarding, freestyle moto-cross and mountain biking. Extreme was formed in 1999 to offer a wider choice of sport coverage.

More information >>


Friends Reunited

Friends Reunited gives you the opportunity to find out what your old school and college friends are doing. By adding your details to their site, which boasts a database of over 60,000 primary and secondary schools and colleges, you can write a personal note and email old friends.

More information >>


Miniclip

Miniclip.com is the world's largest website dedicated to playing online games. Miniclip.com produces some of the best online free games and the most advanced single and multiplayer cash tournaments on the Internet.

More information >>


NUS Online

NUS Online is the official web site for students and has essential information for every member in the UK. The site focuses on further and higher education, the interests of students and their educational environment. It provides students with a united voice, excellent benefits, helpful research and information. Users look to NUS Online for direction and guidance and it is therefore a trusted source of information for all users.

More information >>


ROK Student

ROK Student is the UK's hottest student community website. Formerly known as Virgin Student, the site continues to offer information and insights on style, fashion, music as well as services such as free email, mobile services, photo albums and communities, aimed at the highly lucrative student market.

More information >>


WAYN

WAYN is the fastest growing community website on the Internet. The site helps members to keep track of friends from around the world and make new friends based on location and contact association. The service enables users to meet people who will be in the same location at the same time and keep a log of past, present and future travels.

More information >>

Labels: eType, internet outstrips tv, online advertising, uk, usage figures

eType Introduces Friends Reunited Page Peel
09 March 2006

T-Mobile Promotes "Flext" with Friends Reunited Media 1st

eType, the UK's leading online advertising network is happy to announce the first ever page peel advertising campaign to feature on reunion website, Friends Reunited.

The media first will feature on every Friends Reunited user's homepage to promote T-Mobile's new "Flext" tariff plans, which allows customers to continually change and tailor their payment plan to best suit their specific needs.

eType believes the introduction of this new, highly innovative page peel format will also generate major interest from other advertisers wishing to target Friends Reunited's 13 million registered users.

Robert Gay, Head of eType commented, "eType's page peel is a dynamic format that gives advertisers a high impact, fresh space to target consumers, ensuring their message really grabs people's attention! The fact that this type of ad has never been seen before on Friends Reunited was a huge draw for T-Mobile and is also causing a stir with other advertisers, who see it as a truly innovative way of targeting users."

eType has represented Friends Reunited's advertising exclusively for over four years and in that time has introduced a host of innovative advertising formats to help cope with the increased interest from advertisers.

eType can offer advertisers some of the most targeted campaign opportunities available online with Friends Reunited. Due to the nature of the site, advertisers can also target users through a host of options including age, gender, educational background and geographical location, to ensure their message reaches the exact target audience.

Read the full article at www.etype-europe.com/nma.pdf

For more information about eType please visit www.etype-europe.com

Labels: eType, Flext, Friends Reunited, Media 1st, online advertising, page peel, T-Mobile

eType USA Launches!
06 March 2006

Michael Parkes, President, eType USA commented, "eType's success lies in our ability to maximise revenue for our publishers, while providing a tailored online solution for advertisers. eType USA will expand on our existing publisher relationships by offering premium site representation for US publishers in the local market. US Advertisers will now have access to a new audience that they have not been able to reach before."


Parkes, formerly Group Online Sales Manager for MIG has been with the company for four years. In that time he has been one of the driving forces behind the continued UK success of eType Europe and Accelerator-Media.

eType goes above and beyond standard online advertising, working with publishers to offer integrated campaigns for advertisers that monetise all opportunities possible within the site portfolio. eType USA has been created with this in mind to meet the growing demand from publishers in the US looking for a more bespoke service.

eType currently delivers over 2 billion worldwide ads each month and holds exclusive contracts with market-leading sites including Friends Reunited, Multimap, Independent, Visit London, Excite, Extreme Sports and WAYN.

For more information about eType USA please visit www.etypeusa.com

Check out the eType USA announcement on newswires around the world:

I-Newswire
Pressbox
PRleap
Dental Plans
PR Nuke

Labels: eType, eType USA, introducing, Los Angeles, New York, online advertising

Bebo Press
03 March 2006

eType looks after a number of the UK's largest and most successful websites and we are always delighted when our publishers recieve coverage in the press. Below are two examples highlighting the success of Bebo, the UK's largest social networking site. To view the full articles, click on the links provided.

"In its first year, Bebo - thanks mostly to a blizzard of email marketing campaigns (the site spent nothing on convential advertising) - has attracted 21.4 million registered users worldwide, 4 million of whom live in the UK. And while only about a quarter of registrations become highly active, that still equates to more than 700m page impressions every month"
- The Guardian

Read the full article at www.etype-europe.com/bebopress.pdf

"Twenty-somethings are more likely to go for 'traditional' web favourites such as BSkyB, Amazon, Google and eBay. Meanwhile, teenagers like to make friends and have fun on sites such as Bebo"
- Metro

Read the full article at www.etype-europe.com/bebopress2.pdf

Labels: Bebo, eType, online advertising, press coverage

Bebo Ranks Top Rated Social Networking Site in the UK
22 February 2006

Labels: 1.5 million UK students visit bebo in december, Bebo, eType, online advertising

WAYN Press
17 February 2006

eType looks after a number of the UK's largest and most successful websites and we are always delighted when our publishers recieve coverage in the press. Below is an article highlighting the success of community website, WAYN. To view the full articles, click on the links provided.

"Membership numbers at WAYN have soared from 45,000 in March 2005 to more than 3.24million. And a further 16,000 people are signing up each day. It is ranked in the top ten community websites in Britian and is amoung the top 3,000 websites world wide"
- Metro

Read the full article at www.etype-europe.com/waynpress.pdf

Labels: Continued Success, eType, online advertising, WAYN, Where Are You Now

eType Promotes and Expands Sales Team
15 February 2006

Premium online advertising network, eType has promoted two of its longest serving members of staff and recruited an additional two people to its sales team to help cope with increased business levels, following a host of major new business deals with sites including Bebo and Net Mums.

The growing popularity and increased levels of traffic from existing sites has also contributed toward the decision to promote and expand the company's sales team.

Fay McDonald has been promoted from Account Director to eType Sales Manager after four successful years with the company, working closely with sites such as Friends Reunited, Multimap and Miniclip.

Olly Horner, formerly Account Director for eType has moved over to the company's sister ad network Accelerator, taking up the position of Sales Manager. The move will help deal with increased business levels following the introduction of Accelerator's new performance-led, ad serving technology.

Labels: Account Manager, Barry Abbott, eType, Fay McDonald, Faye Harrison, new staff, Olly Horner, online advertising, promotions, Sales Manager

eType Newsletter - Issue 6
14 February 2006

eType's January/February newsletter has arrived!

This month we're happy to announce two new sites have joined our premium network, Bebo and NetMums. It also gives us great pleasure to announce some in-house promotions, as well as welcome some new faces to our team.

Visit Issue 6 to view the full newsletter.

Labels: eType, newsletter, online advertising

eType celebrates another double site win!
12 February 2006

eType are happy to announce the introduction of two new websites, Bebo and NetMums to our premium online advertising network.

Bebo is officially the largest social networking site in the UK*, allowing users to stay in touch with their College friends, connect with friends, share photos, discover new interests or simply hang out and chat. Bebo is operated by the same people behind the hugely popular BirthdayAlarm.com, the market leader in birthday reminders and greeting cards.

www.bebo.com or www.etype-europe.com/bebo.html

Netmums is a family of local websites, set up and run by mums. The uniqueness of the Netmums concept stems from the belief that only other local parents can truly access and provide the local information essential to life as a parent to young children in each specific area.

Each local Netmums website covers local information on places to go, things to do, education, childcare, community, social and employment issues.

www.netmums.com or www.etype-europe.com/netmums.html

For details of the advertising opportunities available on these sites and others within the eType network contact a member of our team on T: +44 (0)20 7436 6726.

Labels: Bebo, double site win, eType, Netmums, online advertising

eType Newsletter - Issue 5
21 December 2005

eType's December newsletter has arrived!

Like everyone else at this time of year, we're busy shopping around for last minute Christmas presents, so this month's newsletter is short and sweet! Merry Christmas and a Happy New Year from everyone at Media Initiatives Group.

Visit Issue 5 to view the full newsletter.

Labels: eType, newsletter, online advertising

eType Newsletter - Issue 4
22 November 2005

eType's November newsletter has arrived!

This month we bring news of a Christmas online shopping boom, as well as some amazing winter advertising offers.

Visit Issue 4 to view the full newsletter.

Labels: eType, newsletter, online advertising

eType Newsletter - Issue 3
25 October 2005

eType's October newsletter has arrived!

This month's newsletter focuses on eType and Accelerator's success at AD:TECH and gives you the chance to win a bounty of Halloween sweets.

Visit Issue 3 to view the full newsletter.

Labels: eType, newsletter, online advertising

Double site win for eType
01 October 2005

eType are happy to announce the introduction of two new websites, National Rail Enquiries and Where Are You Now (WAYN) to our premium online advertising network.

National Rail Enquiries is the official and only information service for the UK's national rail network. The site provides impartial advice on rail travel, up-to-the-minute advice on journey planning and train services and is continually updated with the latest changes and disruption information.


WAYN is the fastest growing community website on the Internet. The site helps members to keep track of friends from around the world and make new friends based on location and contact association. The service enables users to meet people who will be in the same location at the same time and keep a log of past, present and future travels

For details of the advertising opportunities available on these sites and others within the eType network contact a member of our team on T: +44 (0)20 7436 6726.

Labels: double site win, eType, National Rail Enquiries, online advertising, WAYN, Where Are You Now

AD:TECH 2005 an Overwhelming Success for eType and Accelerator
29 September 2005

AD:TECH 2005, the world's largest online advertising trade show, proved to be an overwhelming success for eType and Accelerator, creating maximum impact and generating 350 new business leads.

MIG wanted to create maximum impact at AD:TECH 2005. To achieve this Radclyffe Associates were recruited to design and build a stand incorporating both the group's online advertising networks, eType and Accelerator. The stand's overall aim was to link both networks to the same group of companies, but at the same time giving them very different identities.



Initially intending to construct two distinctively seperate stands, MIG ultimately opted to use the unique space in a more creative way, linking the stands together, using the available height to our advantage, to give the impression of a much larger space.

To achieve the correlation between the exhibition space and the web, the team used height and depth simultaneously with multi screen, audio visual displays. This allowed eType and Accelerator to convey a number of different messages at the same time. Although the colours were distinctive, the strong shapes helped link the stands visually, making a clear break between the two networks.

As this was the first time the show had been held in the UK it was our aim to create maximum impact. MIG not only had two of the largest and most eye catching stands on display, but also branded the registration entrance area and staff to heighten brand awareness for eType and Accelerator. Both MIG stands were manned by more than 20 members of our team over the course of the two day event, making sure all enquires were quickly and expertly dealt with.



AD:TECH is the world's largest exhibition dedicated to online marketing and this year is the first time the event has appeared in the UK. The exhibition took place at Kensington Olympia on the 28th and 29th of September and showcased solutions from web design, search engine marketing, online advertising, optimisation and content provision, through to online research, reporting and campaign management.

Labels: 350 new business leads, ad:tech, eType, industry trade show, online advertising, overwhelming success

eType Newsletter - Issue 2
23 September 2005

eType's September newsletter has arrived!

This month we bring you news of four new site wins, National Rail Enquiries, Extreme Sports, The Independent and Drum & Bass Arena.

Visit Issue 2 to view the full newsletter.

Labels: eType, newsletter, online advertising

The Independent appoints eType
22 September 2005

The Independent has appointed leading online sales and advertising company eType, in an exclusive deal, to sell and manage all advertising space on independent.co.uk. Resulting from a four way competitive pitch with previous incumbent Ad Link, alongside Unanimus and Ad 2-one, eType will concentrate on increasing advertising revenues and site awareness throughout the UK.

Independent.co.uk is a vital, daily tool for thousands of people looking to access up-to-the-minute news from around the world. With over 600,000 unique users and 10 million monthly page impressions, eType will direct the site’s advertising focus towards rich media, integrations and more site-specific campaigns to help attract new blue chip advertisers.

For more information regarding the advertising opportunities available on independent.co.uk contact a member of the eType sales team, or visit http://www.etype-europe.com/independent.html for more details.

Labels: eType, online advertising, The Independent

eType Newsletter - Issue 1
21 August 2005

The first ever eType newsletter has arrived!

Find out the latest news from eType including new site wins, featured advertising opportunities, breaking industry news and much more.

This month we're introducing three new sites to the eType premium network, Visit London, Classic Driver and Airline Network.

Visit Issue 1 to view the full newsletter.

Labels: eType, newsletter, online advertising

Extreme Sports Channel Signs Exclusive Advertising Deal with eType
15 August 2005

The Extreme Sports Channel has appointed leading online sales and advertising company eType, in an exclusive deal, to sell and manage all advertising space on extreme.com. Winning the account from Ad 2-one, eType will concentrate on increasing advertising revenues and site awareness throughout the UK, with a focus towards rich media, integrations and more site-specific campaigns.
Extreme.com is the UK's foremost online authority on extreme sports, with over 300,000 unique users. The site logs in excess of 2.5 million page impressions per month, from people searching for the most up-to-date news, events and product information.

Will Vicary, Commercial Director, Extreme Sports Channel commented, "Over the last 3 years the site's popularity has soared. We've worked hard on adding rich media and community elements, appealing to our loyal audience, 90% of which have broadband. We've an exciting range of initiatives in progress and are thrilled to be working with an agency as prestigious as eType."

Robert Gay, Head of eType commented, "The whole team at eType are thrilled to be working with Extreme Group. Advertisers are always looking for something unique and extreme.com certainly delivers! No other site in the UK is as dedicated to extreme sports coverage, something that appeals to both the lucrative youth and sports markets."

eType has over five years highly successful experience of specialising in premium website representation. Leading the way within the industry, eType holds exclusive advertising sales contracts with numerous premium brands including Friends Reunited, Visit London, Multimap and Miniclip.

Labels: eType, extreme, extreme sports, online advertising

MIG Expands Online Sales Teams
10 July 2005

Media Initiatives Group (MIG), the UK's leading independent media sales house has added an additional four sales staff to its online divisions eType and Accelerator-Media, following a host of major new business wins including visitlondon.com, airline-network.co.uk, breakbeat.co.uk and classicdriver.com. The growing popularity and increased levels of traffic from existing sites has also contributed toward the decision to expand the group's existing sales teams.


Russell Pegrum and Gareth Logue join eType, the group's premium website network, which represents such super brands as Friends Reunited, Multimap, Miniclip, Visit London and Square Meal. Nicole Prosser and Jo Fabian join Accelerator-Media, the group's channel-based network, which aggregates smaller sites into targeted channels, providing publishers with larger revenue levels than could be achieved individually.


Russell Pegrum joins eType as an Account Director from News International where he worked as an Account Manager for The Sun online. Gareth Logue formerly Sales Manager at online marketing company Top-Pile joins eType as a Client Direct Account Manager.




Nicole Prosser formerly Account Manager at sales house Advantage forms part of Accelerator-Media's Agency Sales Team. Jo Fabian also joins Accelerator-Media as part of the Agency Sales Team from Thomson Directory, where she worked as National Account Director.

Labels: Accelerator, eType, Gareth Logue, Jo Fabian, Media Initiatives Group, New appointments, Nicole Prosser, recruitment, Russell Pegrum